Is Ploom a vape or a cigarette?

Ploom is the easy way to enjoy heated tobacco without burning it.

We designed Ploom to be simple and effortless, combining high-end tech and Japanese precision engineering with sleek, stylish design and an array of useful features - giving you a simple, familiar tobacco experience.

Ploom uses cutting-edge heating technology to heat Mevius tobacco sticks from the outside, so you get a rich, smokeless tobacco taste with less mess and minimal maintenance.